Discover the path to True financial freedom
When life changes, we’re here to change lives
We’re True, your lifelong financial partners. What makes us unique is our specialism in working with women, especially pre- and post-divorce or those who are widowed. Led by Chartered Financial Planner Lottie Kent, our team will guide you through every step, providing the care and expertise you need during life’s most challenging moments.
We also support couples planning for retirement, helping them prepare with confidence for the years ahead.
We get to the heart of the financial truth and build a plan that works for you. Watch the video on the right to learn more about how we can help you.
We’re here to support you
We’ve got your back
Meet your teamLottie is a Chartered Financial Planner and a Resolution Accredited Divorce Specialist.
One of the only UK firms that specialises in working with pre- and post-divorce or widowed women.
We follow a client-centred approach to ensure you come out the other side in a strong position.
Watch Lottie in action
Lottie talks about taking control of your finances and beyond.
Lottie is VouchedFor Top Rated
We’re proud to say we are included in the VouchedFor Top Rated Guide for 2025, distributed by the Times.
Lottie’s Top Rated Adviser status on VouchedFor is evidence of the high regard she’s held in by clients just like you.
To learn more about our inclusion in the guide, please visit our blog post by clicking here.
Celebrating our success
Awards and recognitionHear from people in your shoes
Read our latest reviews
Posted on Google![]()
Alison Sarmiento1 July 2026Trustindex verifies that the original source of the review is Google.
Lottie has been my financial adviser for a few years now and I can't recommend her highly enough. Her advice is always clear and to the point. I feel much more confident about my finances since working with Lottie.Posted on Google![]()
Leigh Harcourt9 May 2026Trustindex verifies that the original source of the review is Google.
I’d highly recommend Lottie. She has been incredibly helpful in guiding me after I started managing things on my own. Her advice and support have put me on the right path to growing my funds and building a clear, strategic plan for my financial future.Posted on Google![]()
Brent Pickles16 February 2026Trustindex verifies that the original source of the review is Google.
My wife was very unsure of using a financial advisor, but after visiting Lottie at true financial design and had her talk through all our options, her mind was changed and a year on and retirement now in place we are both extremely happy with the service we are receiving from the team.Posted on Google![]()
K Bee16 January 2026Trustindex verifies that the original source of the review is Google.
I’ve been with True Financial a number of years now and I’m very pleased with the service. I know my pension is in safe expert hands and I feel I can ask any financial question. The whole experience makes my finances much more visible, understandable and stress free.Posted on Google![]()
Cath Vousden15 January 2026Trustindex verifies that the original source of the review is Google.
Clear explanation, very friendly and informative, responsive to queries and optionsPosted on Google![]()
Caroline Gladwin28 August 2025Trustindex verifies that the original source of the review is Google.
Lottie and Hannah have both been exemplary. From really listening to my situation and understanding my financial needs, to making recommendations on a way forward and helping me with all aspects of my financial planning, their advice has taken a huge weight off my mind and allowed me to move forward with confidence into the future.Posted on Google![]()
Louise Cane22 July 2025Trustindex verifies that the original source of the review is Google.
Lottie was very friendly, explained everything well, in language I could understand. Her team kept me informed at all times and I have had several one to ones with Lottie as well. I felt reassured about my investments and the plan. So far so good and look forward to the ongoing contact and services with her.Posted on Google![]()
Andy Macqueen24 June 2025Trustindex verifies that the original source of the review is Google.
Excellent & professional service from the whole teamPosted on Google![]()
Jo Shephard17 March 2025Trustindex verifies that the original source of the review is Google.
Lottie and her team are experts in their field with a wealth of experience and an enthusiasm second to none. I trust them with my finances completely and have done so for a number of years.Posted on Google![]()
Guy Rusling20 February 2025Trustindex verifies that the original source of the review is Google.
Excellent service and advice received would definitely recommendPosted on Google![]()
Mireille Hanshaw12 February 2025Trustindex verifies that the original source of the review is Google.
I have visited Lottie Kent at True Financial Design Ltd three times now. The first was a non obligational insight to the service she offered, the second was my annual review. On both occasions I was consistently offered an informative, professional financial advice, illustrating my portfolio's achievements and future projections in a comprehensive yet understandable format. I would most definitely recommend True Financial Design Limited to anyone seeking quality, professional financial advice of a very high standard.Posted on Google![]()
Alisa Townend25 January 2025Trustindex verifies that the original source of the review is Google.
If you are wanting exceptional financial advise or support or financial planning then I can not recommend True Financial Design Ltd enough. Totally approachable , supportive and transparent at all stages of the process. We are delighted that we engaged True Financial Design , feel very comfortable dealing with them and we are delighted with the results we are seeing .Posted on Google![]()
Charlie Kay21 January 2025Trustindex verifies that the original source of the review is Google.
Fantastic support advice and assistance with all our finances, pensions, investments and planning. Very highly recommended.Posted on Google![]()
Agata Burgstaller19 January 2025Trustindex verifies that the original source of the review is Google.
Lottie came highly recommended by my solicitor during a particularly traumatising divorce. With Lottie's lead and strategic financial acumen I quickly saw my financial future develop in front of my eyes. It was very reassuring that when I thought all was lost, Lottie intervened with sound advice and understanding of the situation. She helped to identify my overall and long term financial aims and most importantly set the steps and means to achieve them. I now know that not only I have a financial future but it is the one I want and one worthwhile walking towards to. Lottie is responsible for the introduction of numerous ideas, current financial frameworks and instruments into building a financial model which works and guarantees my financial independence. This means I can stand firmly on my feet and the finances have not looked as healthy as they do now. With the positive impact of having finances in order I now have more time to take care of my health and make plans. Lottie is a trustworthy, endlessly patient and a wise FA and I wholeheartedly recommend TFD to anyone who needs a solid and experienced Financial Advisor now or in the future. Thank you Lottie. A. D. B. from LondonPosted on Google![]()
Nick Forster14 January 2025Trustindex verifies that the original source of the review is Google.
We moved to TFD following a recommendation as we were not happy with our present FA. From the very first meeting with Lottie we felt confident she could help us and our finances. We were not disappointed and very quickly our finances were streamlined into higher achieving investments with exceptional growth in the first 6 months which has continued. Lottie is always available and we know she is working to ensure our money works for us. We have recommended Lottie to several friends which we wouldn't do lightlyPosted on Google![]()
Phil Ralli14 January 2025Trustindex verifies that the original source of the review is Google.
Lottie built a financial plan to take us from our last few years at work into retirement with a clear picture of our aims and what we needed to do to achieve them.Posted on Google![]()
Peter Lea14 January 2025Trustindex verifies that the original source of the review is Google.
We started to use True a few years ago for advice on our savings and pensions. They have beeen very professional, responsive, caring and providing an excellent service built around our needs, giving us advice and ensuring that our we are kept informed on a regular basis. We would have no hesitation in recommending them.Posted on Google![]()
Millie Cameron21 March 2023Trustindex verifies that the original source of the review is Google.
Lottie has been extremely professional and helpful regarding my enquiries.Posted on Google![]()
A Nelson17 November 2022Trustindex verifies that the original source of the review is Google.
I’m very pleased I came to Lottie. You gave me clear explanations, and you are the only person I felt I could genuinely trust with this kind of stuff. I have generally trusted my own judgement on financial things and investment but you brought up tax issues, and how best to deal with them, that I have never considered before. It was great to get your wise, professional input, so thank you. AndrewPosted on Google![]()
Linda Hall2 November 2022Trustindex verifies that the original source of the review is Google.
Lottie was really helpful and gave great ideas and advice.Posted on Google![]()
James WHITWELL18 October 2022Trustindex verifies that the original source of the review is Google.
Our experience with Lottie was fantastic. She offered us some incredibly valuable advice on shaping our future investments for the business. We would highly recommendPosted on Google![]()
vik walle12 October 2022Trustindex verifies that the original source of the review is Google.
Lottie quickly grasped the whole of my situation, and was able to then discuss possible solutions and advice. True Financial Design Ltd provided a very professional service, and I wouldn't hesitate to recommend them.Posted on Google![]()
Jen Scott27 September 2022Trustindex verifies that the original source of the review is Google.
I wanted help after getting divorced and not truly understanding where I stood financially, True Financial Design helped me with every aspect of my current financial position. I'm delighted that I now understand exactly what I can achieve with my finances and I have a better understanding and knowledge of finances. I feel that I'm in safe hands! I would recommend True to others based on their great knowledge, understanding, excellent support and communication when you have very little time to understand these things yourself.Posted on Google![]()
PAULINE HAMPTON30 August 2022Trustindex verifies that the original source of the review is Google.
True looked at ways that the funds we held in the bank gained very little interest and how this money could work better for us in future. With their guidance we invested a sum of money in an investment portfolio. I feel confident and reassured - True have kept in touch throughout the setup of our new investment. The Team is very approachable and happy to help with any queries. I would not hesitate in recommending True. We were hesitant at first to seek financial advice, but it has been the right decision for us. Having someone at the other end of the phone giving you advice and looking after your investment is reassuring.Posted on Google![]()
David Harris8 July 2022Trustindex verifies that the original source of the review is Google.
It’s always wonderful working with Lottie and the team. Here’s to many more years working together 👍🏼Posted on Google![]()
Tara COLLINS18 January 2022Trustindex verifies that the original source of the review is Google.
I contacted True because I was stuck managing pension funds and finances that I didn't understand. I specifically needed financial planning advice to look at current and future needs as well as critical illness and life insurance policies. True were able to clearly explain the finances to me. They were patient and understanding, especially when I needed additional clarity. I feel that I no longer need to worry and I'm more confident about my future finances. I particularly liked working with a female adviser who had an understanding of divorce and the impact that can have on finances.Posted on Google![]()
Helen Richardson12 January 2022Trustindex verifies that the original source of the review is Google.
I had money to invest and I needed advice on preparing for the future. I have no experience of financial markets and could have made bad decisions. We put together a plan of where I was and where I wanted to be. Lottie then showed me how to get future financial security. Everything was explained to me so that I understood. True were very quick to respond to all of my queries. I liked that even if they couldn't give me an instant answer, they replied to say that so that I knew they had seen my question and that it was being dealt with. I now feel more confident that I can provide for my future, I feel safe and I feel that I am in control, whilst getting professional advice all the way.Posted on Google![]()
steph stables9 December 2021Trustindex verifies that the original source of the review is Google.
Lottie and her team were brilliant! I had some idea of what my pension value and the actuary report meant, but I fully understand what my financial future looks like now, post divorce and have the reassurance from Lottie that I will be ok. I’m a visual learner, so this service is perfect for you if you get overwhelmed by the language used in divorce and finances. I have total clarity in my steps moving forward now, all thanks to True Financial Design Ltd.Posted on Google![]()
Henry Blunt9 December 2021Trustindex verifies that the original source of the review is Google.
True helped me understand exactly what I had to save, on a year by year basis to live my vision for retirement and how early I could achieve that goal. Incredibly motivating and has actually helped focus my mind and increase my own production. Lottie is very approachable and she was able to cut through the financial jargon to give me quality, honest and understandable advice. I now feel more motivated and secure with clarity for my financial future. I would recommend Lottie as she makes sure financial advice is broken down and made easy. True’s model means that Lottie does not focus on the fund management side which is looked after by other experts but focuses on full financial planning. Helping you to see your goals, motivating you to achieve your goals, and ultimately securing your dream of financial freedom. Giving you complete financial clarity.Posted on Google![]()
Lisa Francis16 September 2021Trustindex verifies that the original source of the review is Google.
Lottie really helped with me some very good, solid and honest advice. I would highly recommend speaking to her for advice. Thank you Lottie!Posted on Google![]()
kay nandhra3 September 2021Trustindex verifies that the original source of the review is Google.
I needed advice about finances and so much more as I was considering taking the next steps towards a divorce after being married for 30 years. But I had no idea what to do and no one to turn to and I came across True on social media and reached out. It was the best thing I did as I suddenly felt I had someone to talk to about the financial and legal side of things. I am a housewife of many years and had never dealt with anything to do with paying bills or any other financial things. True helped me to piece together a plan of action and to see a financial forecast depending on what route I chose to take. There was no hard sell just lovely people with good advice. On top of dealing with emotions and the sheer panic of the situation I was in, True showed me the way and when they could do no more for now, they then helped me find a fantastic Solicitor to deal with the divorce part of things. I was both surprised and delighted about True mainly about the way they (Lottie) came across so kind and approachable and she gave me time to think and made me feel that I could call on her anytime. They have put me in the right direction and I couldn't of got where I am without them even though I still have a long road ahead of me I feel more confident than when I first got in touch. Thank you to all the team at True. I actually did not look at any other companies and feel extremely lucky to have come across True and true to their name they delivered on what I was looking for. I would advise anyone to take that initial step and not hesitate on getting financial advice. I t can only just help you think ahead and cannot do you any harm. The choice is yours.Posted on Google![]()
Rachel Johnston3 August 2021Trustindex verifies that the original source of the review is Google.
I cannot rate Lottie highly enough! She is really knowledgeable, gets back to you when she says she will, and is so lovely to deal with. If you need help going through the tricky process of a financial split due to divorce, look no further - she is definitely the one to speak to! Thanks again Lottie!Posted on Google![]()
Darrell Varley29 July 2021Trustindex verifies that the original source of the review is Google.
Things had got a bit disjointed with our finances over the years. We wanted a review to see if things were on track, if there were any gaps or shortfalls and if there was anything that should be addressed. True provided us with an in depth review of our finances and investments. Long term forecasts based on various scenarios. A strategy plan for the future with recommendations for investments that would perform better and be more tax efficient. This gave us clarity and peace of mind that we were doing everything we could for a financially secure future. The result was that we are in a stronger position financially and have a clear understanding of our financial plan for the future and what we need to do moving forward. I was surprised and delighted that we had found access to such a valuable, important and all-encompassing service. I wasn't really aware this type of service existed to be honest. I also like the personal feel of this service rather than feeling like just another client being churned through the system. We've now made quite a few changes to our finances, some fairly major and there are a few more changes still to make over the next year or so. I now feel a lot more relaxed about our financial future and I have a clearer picture of our plan for the future. I also feel happier that things will get reviewed on an annual basis so we keep on top of it. I would recommend working with True as it takes away any worry you may be having over your finances and gives you clarity over your current situation and what needs to be done for the future. I would say you cannot afford to hesitate in taking quality financial advice, you could be missing some big opportunities to make improvements and the service will pay for itself.Posted on Google![]()
Sarah Hattee14 July 2021Trustindex verifies that the original source of the review is Google.
Lottie and her team are fantastic! They really took the time to listen to my needs and understand my line of work. The level of detail and time they took to explain everything to me and customise my plan is exceptional.Posted on Google![]()
Anna Sofat6 July 2021Trustindex verifies that the original source of the review is Google.
Needed to understand how best practice and practicality round pension sharing calculations, Lottie was generous with her knowhow and time.Posted on Google![]()
Nick Harkins13 May 2021Trustindex verifies that the original source of the review is Google.
I didn’t have any knowledge of how to make my pension money work harder for me. I also struggle to find the time to look into how to move my money and where best to put it. Having someone with expertise to do this for me is a massive benefit. True helped me to move my old employers’ pension into a more harder working scheme to make the most out of growing the pot. I received great explanations of different options to take. True helped me to understand the process and the advantages of the proposal for my money and they took the stress of having to think about my pension saving and what to do with it off my shoulders. It’s a great service that puts your mind at ease with investments. It also frees up my time so that I can enjoy my time outside of work more without needing to think about my future pension savings.Posted on Google![]()
Sarah D8 April 2021Trustindex verifies that the original source of the review is Google.
As I had set up a limited company and was moving away from being an employee, I was no longer paying into my pension and needed to resolve this. True helped me to set up payments into a new pension pot and they easily moved my money over from my previous provider. The previous company were not proactive and my money could have been invested better. My pension pot now has a better future. I received exceptional levels of service from True. I wasn't surprised though because I have known Lottie for a long time and she has always been amazing at her job. She always goes above and beyond to help you. I thought you need to have lots of money to have a Financial Adviser or it can be intimidating, but Lottie puts you at ease, she offers a service for everyone.Posted on Google![]()
Mat Wright18 March 2021Trustindex verifies that the original source of the review is Google.
I approached True because I wanted to plan for retiring early and I wanted to see how I can clearly use my money and get the most out of it. I was delighted at how knowledgeable and proactive True are and as a result I feel very optimistic about early retirement and now have a clear plan on how to do this. I’d recommend True, again for the knowledge, understanding and how proactive they are. I can honestly say to anybody it is the best money I have spent. I feel much more relaxed about the future knowing True are looking after my interests. I cannot recommend highly enough.Posted on Google![]()
Sally Fletcher9 March 2021Trustindex verifies that the original source of the review is Google.
I contacted True because we needed to understand my long-term financial position and whether my money was invested in the right places. Trying to work this out yourself is over-whelming when it has such a huge influence on what is possible later in life. I wanted specific help in forecasting our financial position and what that meant in terms of retirement age. The model really helped us to visually see if there was a shortfall and how I could close the gap so I could retire around the age that I wanted. True also helped me make sure my current investments were invested in the correct places and in the correct way. I was delighted at how simple the financial modelling was to follow trying different scenarios and how friendly and personable Lottie was. I feel very optimistic as the outcome of the financial modelling was a lot more positive than I had imagined. I also feel more assured that I have a plan and a way of getting to that plan as opposed to the future just feeling like a big uncertainty. To anyone unsure of whether to seek financial advice - do it! It really is worth the initial investment to understand how your money is working and whether it needs to work harder for you to achieve your goals. With regards to recommending True, the whole experience has been faultless with an efficient working time frame and a friendly and open experience working directly with Lottie.Posted on Google![]()
Mark Wood1 February 2021Trustindex verifies that the original source of the review is Google.
We hadn't had a financial review for several years so we wanted to look at our current financial situation and plan for what we hoped to aspire in the future. It helped us to gather and consolidate all of our existing policies in one place so that we know very quickly what life policies and investments we have. We were also able to secure our plans financially for our two daughters. Not only were we able to look at more tax efficient ways to invest our money, but it was also surprisingly a pain free and quick process, and we were led and guided by a 'True' professional. We feel that we now have things in place that will secure a financial future for our family. Our financial situation was a fairly complex one. Lottie put us at ease and provided explanations in layman's terms, with all of our options by considering our immediate and long term personal and financial goals. If you are looking for expertise and knowledge of the wider market then True Financial Design can ensure that you make the right financial decision to secure both you and your family's future.Posted on Google![]()
Nick Leach18 November 2020Trustindex verifies that the original source of the review is Google.
As parents with twenty years age difference, to two young children, trying to financially plan was causing a headache. We approached True for help with consolidation of investments, pensions and assets, which were fed into a most useful cash flow model to produce useful projections. We were delighted with the turnaround and efficiency, and Lottie’s sharp mind, listening and qualifying our needs. She did exactly what was agreed and delivered on the brief. We now feel secure in our financial understanding and we have confidence in managing our affairs accordingly and with informed and well thought out guidance. We have someone ‘there’ for our future. We would highly recommend working with True! Lottie has a skill set and competence, she listens to your needs and delivers on them. Sensible financial planning now with skilled help will serve you well in the future. You will be glad that you started working with True!Posted on Google![]()
01jenjon18 November 2020Trustindex verifies that the original source of the review is Google.
We wanted professional financial advice with regards to future financial planning from someone we felt we could trust. True helped us to plan our financial future in a non-traditional fashion via a route we would not have investigated without professional advice. Lottie is very passionate about her job and explains everything in thorough detail. We have peace of mind that our money is now working for us and insight into future security. If you are thinking about getting financial advice, we would say ‘go for it’. True offered an alternative insight into our financial future that we would never have considered independently, and we now have more peace of mind with regards to our financial security moving forward.Posted on Google![]()
Norma Foster21 October 2020Trustindex verifies that the original source of the review is Google.
Great support and expert advice for future financial planning. Lottie provides a fabulous service and good advice. It is so good to have complete clarity over the situation and the well informed, expert input on implications and best options is invaluable.Posted on Google![]()
Evelyn Allen6 September 2020Trustindex verifies that the original source of the review is Google.
5* Excellent. We now know that we will be financially secure in our retirement and will be able to maintain our current lifestyle, which includes holidays, cars and helping our children. Sometimes we think we can manage our monies ourselves but actually a financial advisor can make better informed choices on our behalf. Evelyn AllenPosted on Google![]()
Simon Deacon17 June 2020Trustindex verifies that the original source of the review is Google.
I didn't have a strong relationship with my previous IFA, and wanted someone who I felt I could trust and have my best interests at the forefront. True helped me transfer from 'high risk' profile to 'medium risk' across a spread profile. They are highly customer focused and I now feel much more confident that I have better control over my investments + regular reviews. I would recommend True to others as they are offer a personal, high quality and thorough service ... that makes you feel valued.Posted on Google![]()
Binhai Wang20 May 2020Trustindex verifies that the original source of the review is Google.
Thans Lottie for helping us with our projects!Posted on Google![]()
Sarah BRYSON11 March 2020Trustindex verifies that the original source of the review is Google.
True Financial Design shared an excellent presentation at the Harrogate Chamber meeting on Monday, thank you Lottie for your excellent top tips!Posted on Google![]()
Charlie Kay31 January 2020Trustindex verifies that the original source of the review is Google.
Prior to discovering True Financial Design the problem we found was a lack of proactive advice. We felt we were making money for our Financial Adviser rather than them looking after our interests. The service we receive with True Financial Design is personal, caring, open and advisory. After the first meeting we realised the service could actually solve our problem, and now we feel more in control.Posted on Google![]()
Joanna Bowden2 September 2019Trustindex verifies that the original source of the review is Google.
My husband and I have various pension pots and having recently expanded our family we were keen to ensure that our money was in the correct place and working for us. We also required advice on how best to prepare for the inevitable costs of keeping a growing family and maintain our lifestyle into retirement. Lottie was friendly and informative and we felt as though she really understood what our objectives were. She undertook an extensive review of the products we currently had and whether or not we should move our money elsewhere. Lottie introduced us to cashflow modelling; a really helpful visual tool which plots how much we need to put away to ensure that we will have the funds available in our later years to meet our objectives. We would definitely recommend Lottie to our family and friends. She is very approachable and we look forward to working with her in the years to come.
